Website copywriting can be an intimidating task. And writing about yourself? Even worse! It’s like writer’s block and stage fright combined, and it’s easier to put it off. But I’m here to encourage you to break through the procrastination and get it done. You’ve come this far, right?
Your About page is one of the most important pages on your website, especially if you are a solopreneur or service provider. Why? Because you ARE your business, and you depend on visitors to your website getting to know, like, and trust you, so that they want to become your customers. How do you do this? A well-crafted, purposeful About page.
This course will help you to create, step-by-step, an About page that truly connects with your ideal clients, without using shady tactics.
Included in this course is about an hour of pre-recorded video and three downloadable PDF worksheets to support your learning. Topics addressed in the content include:
the different types of information you need to prepare before writing your About page
the 4 types of decision-makers, and what they are looking for on your page (and your website)
a page framework for connecting with each of the decision-makers
detailed descriptions of each section of the framework, from Headlines to Calls to Action
practical writing advice to help you overcome your objections and get it written!
Hello! My name is Susan. I am a teacher, a copywriter, a mom, an online entrepreneur, and a DIY fanatic in all areas of my life. I love to help others learn how to write authentic, transparent copy for their own websites, so that they can use their unique messages to connect with their ideal clients.
After taking this course, you will have all the tools necessary to write an excellent About page, and increase the know, like and trust factor of your website visitors. Many of the skills, especially those addressed in the page framework, are applicable across all the copy you will write on your website.
Ready? Let’s get started!
