This course is part of our "Psychology Driven Web Design" collection.
GENERAL DESCRIPTION
While it is relatively easy today, thanks to Shopify, BigCommerce, 3DCart, WooCommerce, and other alternatives, to create an e-commerce store, operating a successful one is far from trivial, because you have to be able to predict, how the products you present in your shop will appeal to your online customers. There is no standard procedure you can follow and, therefore, factoring in idiosyncrasies of human psychology in each case is the only sure way to thrive in this field. Indeed, for any product or service you want to sell online, you must not only decide about price, options, and presentation but also be able to combine affective descriptions, salient images and multimedia to produce the kind of impact that interactions in real life can. Psychology is certainly the tool you must use to sell.
But of course, this doesn’t mean you need a degree in psychology to create an e-commerce website that converts. Most concepts in psychology are simple enough so that they can be used without having to study the intricacies of the theories behind them.
Right after you start this course, you’ll find out why human beings are irrational, forgetful, and biased, why their decisions are error-prone, instinctive, and unconsciously conditioned, and why they react to situations emotionally, intuitively and subjectively. This will then inspire you to learn to take perceptual biases of your customers, their motivations, emotional states, and unconscious desires into consideration when creating your e-commerce websites.
COURSE CONTENT
In this course, we will look at the conjunction of design, marketing, and psychology for creating effective e-commerce websites. We will discuss, among many other things, the online sales cycle; using the triune brain model in e-commerce; the psychology of trust; the psychology of choice; the psychology of decision making; the price and quality perception; the psychology of scarcity and urgency; the psychology of reciprocity and rewards; the influence of design; the effects of colors on sales; effective form design; behavioral conditioning; using the inconsistency of the self; storytelling in e-commerce; writing effective product descriptions; social validation and user-generated content; designing effective testimonial pages; psychographic segmentation of customers; personalization in e-commerce; …
PREREQUISITES
There are no prerequisites for this course. If you have ever shopped online, you can follow all the lectures. No literacy in psychology is required as all necessary knowledge will be conveyed in laymen’s terms.
THE LEVEL OF STUDY
This course is for those who are at a beginner to intermediate level as e-commerce psychology is concerned.
You will receive a valuable certificate in “E-Commerce Psychology” that you can add to your CV when you finish this course.
WHAT THIS COURSE IS NOT ABOUT
This course is NOT about learning web development using HTML / CSS / Scripting Languages. It is also NOT about encoding, implementing, or publishing an actual e-commerce website on some platform.
This is also NOT a psychology course. While a great number of topics are covered here that are usually taught within the curriculum of a psychology course, the emphasis is always on practical design implications of these and NOT on theoretical notions of cognition or behavior.
IMPORTANT NOTE: MOST PARTS OF THIS COURSE ARE ALSO CONTAINED IN OUR COURSE “PSYCHOLOGY DRIVEN WEB DESIGN”. IF YOU HAVE TAKEN THAT COURSE ALREADY, WE DO NOT RECOMMEND THAT YOU TAKE THIS COURSE.
