This masterclass is focused on improving conversion rates for eCommerce stores.

It's perfect for both eCommerce marketers as well as eCommerce store owners, as well as other growth marketers looking to expand their CRO skills to the eCommerce industry.

In this course, we will cover both the process as well as the hacks.

• The course is going to start from the very basics explaining what is Conversion Rate and why it's such an important metric for businesses.

• In Part 2 of the course, we're going to explore the complete conversion funnel of a typical e-commerce store following all the steps in the buyer's journey from a visit to a transaction.

• In Part 3, we will learn the CRO process. You will be able to apply this proven framework and process to other industries and business types as well.

• In Part 4, we will explore e-commerce thresholds, understand what a good conversion rate looks like for various industries, and how to set your CRO goals.

• In part 5, we're going to learn how to measure conversion rates for reference as well as for CRO experiments. You will be able to track conversion rates by end of this section.

• In part 6 of the CRO course, we will explore all the best practices and the top hacks for eCommerce conversion rate optimization. We will learn hacks for each step of the user's journey as per the conversion funnel discussed in Part 2 of the course. By the end of the course, you'll know exactly what experiments to run on your eCommerce store and also what would help improve your conversion rates in each step of the user's journey.

Finally, I will also share some bonus tips on how to manage your CRO work based on my experience working with multiple 7-figure eCommerce stores.

This will help you execute CRO hacks more effectively and efficiently.