When one talks of communication, it seems so obvious “I know what I want to say and then am going to say it” right…wrong.

Most things just come down to perception. Something like convincing a client to buy a product, Someone to go out with you or even advancing in a career

Speaking of careers…

In most careers, progress will depend of your ability to

• Demonstrate leadership skills …basically move people from unknown to the known

• Solve problems

• And above all be able to communicate

What is communication

you probably look at communication as a way of passing information to another person and yes that is true except why pass the message? what do you desire them to do first before even acting out on the message?

You see we communicate because;

1. We just want to pass information

2. We can communicate because we want to evoke some feelings

3. We can finally communicate to evoke an action

As you go through this course you will learn about;

• Communication process, roles and elements

• Barriers to effective communication and what you can do about then

• Principles for effective communication

• how to write business letters and various samples to guide you

You will also do a class project!

As you continue with your learning you will undertake a project in which you will write to clients about various issues.

The main point here is learning by doing and so you don’t have to worry about getting things wrong as you start. The key thing is constant improvement and the ability to ask questions when you are stuck.

so, let’s get started!