In this course we show how to use the prospect’s information you gathered using the lessons from Part I. We discuss the various ways to approach and speak with different buyers, how to present your uniqueness and differentiate your products and services from competitors. We also show how to handle objections and lead buyers effortlessly to commitment.

Presentations today have to be focused on what prospects want to hear, not what you want to tell. However, you have to get your information out there. We discuss in detail how to present it in a way that fits the buyer and shows you are the best one to provide what’s wanted.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.