The course provides a learner with a real-life scenario in which they are to utilize their knowledge, creativity, and IT tools in order to create a marketing strategy allowing a local sports club to become a brand known worldwide.

It is directed at semi-proficient and proficient English learners, who seek creative ways to make the next step in their foreign language education and practice writing both longer and shorter texts while being supported by a fellow non-native English learner and teacher with years of experience in teaching the language and a Bachelor's Degree in English philology.

The participants are assigned the role of being the Director of Marketing at a minor sports club of their choosing who received a significant grant that is to be used in order to improve the club's popularity both among potential supporters and sponsors.

The learner needs to complete six levels of the course, each containing a lecture, a short quiz on the structure of a given type of text, and a maximum of two tasks which allow the learner to practice their newly acquired knowledge. In order to complete the course, the participant needs to pass all the quizzes and submit a draft of all tasks, which will be graded by the instructor.