About The Course

It can be easy to lose sight of your goals if they are too amorphous or lack meaning. Creating a Mission Statement that can be easily referred back to can solidify the vision of any business.

In this course, you will learn how to create a powerful vision and mission statement that clearly illustrates your company's purpose. Once you have crafted the perfect mission statement, you can ensure that every decision aligns with your company's ultimate aim, that every employee internalises this aim, and goes about their role in accordance with it.

What You Will Learn

Through a series of short video-based lectures, you will learn:

• The difference between vision and mission

• What happens to companies that don’t have a mission

• What a mission statement is

• The short and long-term benefits of mission statements

• The right questions to ask to create your mission statement

• How to elevate your vision and mission

• The neuroscience of meaning

• Analysing company culture

• Testing and launching your mission statement

Who Is The Course For?

While it can benefit professionals at all levels and in all roles, this course is especially suited to:

• Executives who have lost touch with their organisation’s long-term objectives

• Executives who haven’t considered their company’s vision and mission before

• Executives who have a mission statement but haven’t tested it

• Executives who want to revamp a drab mission statement into one that makes employees want to get out of bed in the morning

• Executives who want to engage employees and see them perform better than ever