The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

This course is for tech entrepreneurs who love Europe as much as I do. If you’re interested in launching and building a startup on the European continent, consider starting with this course.

This course features a conversation with a super-successful European entrepreneur, as well as lessons learned and best advice.

My hypothesis is that Europe continues to be a mecca of culture, and there is adequate technical expertise on that continent to come up with more significant concepts that may become drivers of major trends.

The role I see for Europe is in reaching out to the rest of the world and taking a leadership stance in developing taste. Whether it is educating the Chinese market about French and Italian wines, or packaging culture for the consumption by Silicon Valley’s geeks, there is a European renaissance possible. But it will likely not be one concentrated in Paris or Florence; rather, it will be an international renaissance whereby Europe exports its strengths in culture, preservation, cuisine, and style to a world growing in wealth and sophistication.

The advantages of that kind of wide-ranging taste-making will benefit Europe both on its own soil and throughout the world, and it will help to promote economic growth across all European countries.

In 2021, there are now 125 unicorns based in Europe, according to Crunchbase data. We recommend that all entrepreneurs who believe their startup idea has the potential to develop into a Unicorn business take this course.

In addition, if you want to build a venture-funded company, you should understand what investors look for before approaching VCs. Don’t go prematurely. Pre-seed funding is extremely difficult, rejection rates are very high. Learn what investors want and avoid the time and emotional pain of repeated rejections.

It’s also worth noting that learning to focus on a certain domain is essential. You need to decide on a domain in which you already have an unfair advantage.

If you’re just getting started, there are various ways to get your business up and running. I share a comprehensive guide to bootstrapping techniques. You may pick one or a combination of different bootstrapping strategies.

The bottom line is that no European or Silicon Valley investor would finance your firm unless you do some amount of bootstrapping to get to validation.

Remember the 1Mby1M mantra: Do NOT go to investors as beggars, go as kings ?

And finally, this course may enhance your understanding of European startup financing before attempting to obtain external funding. You’ll get knowledge from real-world European investors who want to fund viable businesses. You may also see ways to make your startup fundable in the process.

Here you have it. We’ve spent the past three decades immersed in entrepreneurial endeavors both in Europe, Silicon Valley, and around the world. We synthesize thousands of entrepreneurial stories into a few dozens of key courses in my follow-up courses.

All of my courses are based on the 1Mby1M Methodology. Take them in any order you wish, combine them as needed, but do not skip the learning. Be sure to deeply understand How Investors Think before you go chasing investors.

When you do, don’t do so with a begging bowl. Go with real validation and command the respect that would result in successful funding rounds.

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