This course is designed to teach the basic processes a successful event planner will utilize. Students will learn how to build an event from scratch, how to define what kind of event it is, develop clear goals with measurable results after the event is completed as well as how to generate net profitability. Students will also walk through revamping or refreshing an existing event to increase attendance, net profits and impact.

We cover everything from budgeting(revenues, expenses, trades) to marketing (social media, print, media, and invitations); sponsors (securing, engaging, retaining) to attendees (early bird sales, sell out, post event engagement). This course covers it all so that you can customize your workflow and process when creating any event, whether it is a community gala to a business conference. 

You need the right tools and you need to stay focused on the right tasks.

I will share with you all my tips, tricks and strategies I have learned over the last 25 years of event planning. Learn from my mistakes and learn how easy it is to build any event, at any time for any size audience when you have the right tools for the task.