Social media by far Is one of the best tools you can use to expand your reach and grow your audience so it stands to reason that you should be prepared to spend a sufficient amount of time and effort making sure you are showing up where your ideal customers are. Some of the things you will learn are:

• How you can gain clarity around your target audience so you can begin using your social media platforms to attract them.

• The objectives you should be setting before diving into social media so you don’t end up wasting your time and struggling to attract and engage your followers.

• How to create a social media bio that positions you as an expert.

• We spend some time finding out exactly what types of content your target audience want to see and in which formats so you can go ahead and create that content.

• Some of the different ways you can extend your reach, grow your following and increase engagement with your audience.

• Some of the ways you can use social media as an income generating machine for your business.

• We'll also look at how to measure the effectiveness of your content which means checking what’s working and what's not so you can then tweak the things you need to make your social media strategy more effective.