You already know Facebook's advertising platform is one of the most powerful advertising platforms available.

One of the most underutilized but more powerful tools of Facebook advertising is the ability to capture leads through micro targeting. While likes and video views are good, leads, whether it be email addresses or names and addresses are gold. 

Harness the power of Facebook and create a compelling lead campaign that you can use to grow your email list. I'll walk you through

• Step by step on how to setup a lead generation campaign

• How to review the analytics after a campaign has run

• How to download the leads in either a CSV or Excel spreadsheet.

• The setup of a privacy policy