Course Brief & Learning Goals

1.3 billion people use Facebook Messenger each month and interestingly Messenger marketing leads to a 70% better open rate than email marketing.

Why?

The dynamics of user engagement are changing drastically. Users don't want to consume or respond to mass-produced messages, rather, they want personal, one-on-one engagement and that too with an immediate response.

In this course, we tried to capture each and every component of Facebook Messenger that can help you create a step by step blueprint of your messenger marketing strategy. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on messenger marketing, and designed a crisp, action-oriented course for you.

Learn by doing it

The course is crafted in such a way that you will have to act upon each of the modules. The content is rich enough to help you with examples, case studies, tools, and frameworks and it will enable you to devise a full-proof messenger marketing roadmap within a week. The course structure is designed by industry leaders who have trained and mentored over 5000 students and business leaders globally.

Course outcomes

• Build a messenger marketing strategy from scratch

• Learn to build a messenger chatbot using ManyChat

• Develop follow-up sequences with excellent open and clickthrough rates

• Integrate Messenger marketing into the rest of your marketing strategy

• Learn how to do "conversational selling" effectively

• Embed Messenger chatbot on your website

Support with Your Live Projects

In case you have any doubts, questions, or feedback on the course, please feel free to get in touch. I will be happy to help. During the course, if you face any difficulty in understanding any particular topic or face any issue implementing it practically, I am happy to support you by clearing all your doubts and questions throughout the curriculum.

Happy Learning!