The world is going through different stages in the production of food and other things such as fertilizer which has affected productivity in the agricultural sector. A lot of localities buy from their farmers to help their farmers business to grow, they also want to support local farmers and have direct interaction with the people producing their food. On the part of the farmers they also want to value this interaction by building a strong customer service to take care of both their potential and loyal customers. The ability of a farm business to meet its customers needs and desires, while consistently exceeding their expectations is very important for the growth of the farm business. There is noway good customer service can be achieved by a farm business unless its become a very important management decision to ensure that customer service is something the company is taking it seriously, then the company must train people to handle customers or employ people who are very knowledgeable in customer service.

customers needs, wants and expectations keeps changing, but in all this quality product /service is something very important to customers, the cost and convenience to acquire your product is very important. Let not forget that beyond price, consumers also think about non-monetary cost, such as the cost of their time or perceived health, environmental or ethical cost of buying a certain product. Successful customer service workers listens attentively to customers and answer them politely.

The use of social media has change the face of farming business but the overall goal of farm social media is to increase sales not to get more followers, who will not buy from the farm. There should be one account officer responsible for the farm social media, he/she should be very active and consistent.