These lessonswill introduce you to our approach to trying help you to make sense of your business idea. It is important that you never launch into a business idea without testing it's viability first. Do so at your own peril.

Business is not about guesswork. It is a science and needs proper understanding. Running a business on guesswork can lead to you landing up in expansive litigation and to you losing your life's savings.

We will start with getting you to understand the concepts using one single product and then we will introduce another product into the mix in future courses.

The intention of these lessons is to try to get rid of the complexity and mystique that one often finds in financial planning and financial management textbooks and to get you down to the real fundamental basics.

A few (not many) very fundamental issues MUST be understood and mastered in order for YOU to understand if your business idea makes financial sense. If you can master these few concepts you will be amazed at the insights and control that you will get.

We have no doubt that if you truly understand the concepts introduced in this session you will be at a great advantage in the business world.