Let's demystify together the process of finding of the real reasons why customers buy.

We'll start by presenting a few core marketing concepts you can immediately implement in your business. Then, for most of the course, we'll exercise using real life examples. After half an hour, you'll already be able to implement the tools presented in this course.

While there are many approaches to this process and some of them will return similar results, after spending thousands of hours trying to understand customers’ perspective, this is the most effective in real business situations, while being very easy to use, by teams or individually.

Enroll in my course to:

• Learn core marketing concepts, using simple and easy to understand examples

• Learn a highly effective and easy to use marketing technique that you can immediately implement in your business

• Apply the concepts learned during the course to real examples – a product, a service and a bundle of product and service

• Gain valuable insights into the processes used by large companies to understand the psychology of their customers

• Improve the skills needed by all entrepreneurs, marketers and sales professionals

• Be able to apply the tools to your business, with direct impact on the quality of your communication campaigns and revenue