Great businesses don't just magically appear. In this course, we'll go through a process to help you create an impactful business that fits you. Whether you're just getting started in entrepreneurship or restarting, this course is meant to help you start on the right track with your new business.

This course takes a design-thinking approach to help you find the right business. You'll go through 3 main steps: Areas of Interest, Personal Fit, and Problem Identification.

• Areas of interest: What industries or spaces are you interested in? What industries do you not know much about yet but could be an area where you become interested in? This step is an exploration into what is out there in the world. You’re human, you can’t know everything!

• Personal Fit: We’re human, we’re interested in a lot of different areas. Prioritizing and selecting where we spend our time and effort is crucial. In this step, we go through a series of questions to help narrow down your top 3 areas of interest into 1 final area of interest.

• Problem Identification: Problems are everywhere. However, sometimes we become blinded to them or they’re just not blatantly obvious. This step helps uncover where problems may lie in the area of interest you have selected.

This course includes 30 videos and a workbook to help you find the right business idea for you.

Starting a new business is challenging enough. Find the right business idea for you so working through those challenges is worth it.