What is the aim of this course?

Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and the supply chain. During consulting projects, I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier.

This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily basis. In the course you will learn 3 things:

1. How to model FMCG business in Excel

2. How to improve sales and marketing in order to increase margin and profit

3. How to improve the supply chain in order to increase margin and profit

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 124 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you or your team in your work.

Why have I decided to create this course?

Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects, I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier. Thanks to this course, you will know what and how to do during a consulting project devoted to an FMCG company. I will show you also how to model FMCG business in Excel.

To sum it up, I believe that if you want to build or to find improvements in FMCG business you should master techniques related to analyzing and optimizing sales and marketing as well as supply chain. That is why, I highly recommend this course not only to consultants or business analysts that have to advise their customers but also to owners, founders of businesses as well as directors.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you find and analyze FMCG business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

1. How to understand and improve sales and marketing in FMCG

2. How to understand and improve the supply chain in FMCG

3. How to model FMCG business in Excel

You can also ask me any question either through the discussion field or by messaging me directly.

How the course is organized?

The course is divided into the following sections:

• Introduction. We begin with a little intro to the course.

• Modeling FMCG business in Excel. In the second section, I will show you how to model in Excel FMCG business. You will also get as a part of it Excel files to play with. I will use an example cosmetics business

• Sales and Marketing in FMCG. In this section, I will show you examples of analysis of sales and marketing in FMCG business. This will give you a good idea on what to concentrate during a consulting project

• FMCG - Examples of business analyses ofthe Supply Chain. In this section, I will show you examples of analysis of supply chain in FMCG business. This will give you a good idea on what to concentrate on during a consulting project

I will be adding new sections and lectures in the coming months

You will be able also to download many additional resources

1. Excels with analyses shown in the course

2. Presentation of slides shown in the course

3. Links to additional presentations and movies

4. Links to books worth reading