Copywriter Duties & Responsibilities
A copywriter may not be in the spotlight or very glamorous, and it's rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:
Write social media content: Copywriters must produce content that shows or reflects the client's brand or voice.
Collaborate: Copywriters work with many people from PR, marketing, and customer service.
Produce error-free content: Content must be high-quality and in adherence to the company's style guide.
Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.
Manage multiple projects: Juggle multiple projects, typically with short deadlines.
STEP 1.) You gotta know WHAT copywriting is at the core:
Copywriting is essentially moving words around to sell better.
Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.
If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!
A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.
A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!
STEP 2.) Understand WHY people hire copywriters:
Think of the huge amount of content a lot of companies have to put out.
A single insurance company will have to put out all this stuff:
Ads on TV
Ads on the internet
Ads on radio
Brochures for B2C sales
Brochures for B2B sales
Brochures for every different product
Forms to fill out
Forms to fill out for various different product lines
Google ads
Facebook ads
Update their Twitter
Update their Facebook page
Make content for their website
Make the content for their website about each different product
Make sure their content is converting
Make sure customers understand how to signup
Send customers packets explaining their policy
Have scripts for their sales people to follow
Have scripts for their customer support people to follow
Write press releases
