Performance-based marketing, direct response marketing, and target marketing. They're all different flavors of what is called direct marketing -- the most powerful and provable path to generating profitable customer relationships for the long term. In this course, I share over two decades of award-winning experience in the direct marketing industry and condense the fundamentals into 12 recorded lectures, quizzes, and supplemental content. It's all designed to help everyone from entry level to executive understand the strategy and effectively deploy the tactics that will help your career and business grow.