The success of the sales effort often comes down to consistent execution of the fundamentals. Sales fundamentals are about mastering the mindset that allows a salesperson to learn any skill, methodology, tool and buying process so that they are relevant, transparent, and more helpful to the buyer. A sale is a transaction between two or more parties in which the buyer receives tangible or intangible goods, services, or assets in exchange for money. In some cases, other assets are paid to a seller. In the financial markets, a sale can also refer to an agreement that a buyer and seller make regarding the price of a security. Regardless of the context, a sale is essentially a contract between the buyer and the seller of the particular good or service in question. A sale determines that the seller provides the buyer with a good or service in exchange for a specific amount of money or specified assets. To complete a sale, both the buyer and the seller must agree to the specific terms of the transaction, such as the price, quantity of the good sold, and delivery logistics. In addition, the good or service that is being offered has to actually be available to purchase, and the seller has to have the authority to transfer the item or service to the buyer.