BE HEARD ABOVE THE DEAFENING ROAR OF THE INTERNET

This class is about playfully and creatively persuading press contacts to feature you and your passion projects in major newspapers, magazines, podcasts, news programs and a plethora of other online publications.

YOU’LL LEARN HOW TO:

• Find direct email info for the contacts covering your field

• Build a dynamic press kit

• Identify what makes you newsworthy

• Write persuasive headlines and hooks

• Personalize one-on-one pitches to break through the noise

• Maximize email marketing to increase your odds of success

• Create a media stunt that grabs attention

TIPS FOR ANY ENTREPRENEURIAL PURSUIT

These outreach methods work to cut through the noise of any industry. Whether you’re looking to increase visibility for a side hustle, new project or established business, there are media outlets catering to a potential audience for you. No experience is required. All you’ll need is a way to send email, and perhaps a free account with an email marketing service like Mailchimp or Constant Contact.

UNCONVENTIONAL METHODS / HUMANISTIC APPROACH

Press contacts are overworked, underpaid and pitched hundreds of times a day. We do not spam them! (it doesn’t work anyway) I’ll reveal real life case studies that show how I leverage my marketing savvy and care for human people to catch press attention- and how you can definitely do it too.

HISTORY OF SUCCESS IN DOING AND TEACHING

20 years ago, tired of feeling invisible as an artist, I started using my imagination to develop singular methods for getting featured in publications like The New York and LA Times, Good Magazine, NY1 News, Backstage and more. Now, I experience a deep catharsis in sharing what I wish someone would have taught me back then.

As a marketing director and consultant, I've worked for Houston Symphony, Paul Taylor Dance Company, Joyce Theater, and Sony Pictures. As a workshop leader, I’ve led thousands of entrepreneurs in digital marketing workshops through New York University, Actors Fund, Theater Development Fund and more.

SATISFACTION FOR THE ATTENTION STARVED

It’s easy to feel invisible in this world sometimes. Help press people, as well as potential funders and clients, get a good story and support your causes. Press coverage is a win-win if done properly. Let me help you.