Is content marketing only about creating content? What makes a pro content marketer? And how do you build a campaign that’s enduring, engaging, and supports the consumer across their entire journey? In this dynamic course, you’ll learn how to:

• Create a content marketing program that keeps your audience happy.

• Use different marketing channels, like emails and webinars, to attract new prospects.

• Distribute content to boost your brand reputation and recognition.

• Tune in to become a better content marketer.

In this course, you'll discover how to create an effective content marketing strategy with blogs, webinars, video marketing, and social media tools.

Meet your teachers: 

Michael Brenner - CEO of Marketing Insider Group, co-author of the best-selling book “The Content Formula”, and one of the leading voices in marketing today.

Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Abby Hehemann - Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Krista Wiltbank - Head of Social Media & Blog for GetResponse. A blogger, writer, and Instagram addict, she loves all things social media and digital marketing.