Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they're searching for your products or services.

To become certified, you need to pass the AdWords Fundamentals assessment and one of the additional advertising assessments that are available through Academy for Ads. The additional assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.

Exam Details:

The Fundamentals assessment covers basic and intermediate concepts, including best practices of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. Here are details about the assessment:

• Questions: The assessment is made up of 104 questions

• Time limit: You'll have 60 minutes to complete the assessment

• Pass rate: You need to get a score of 70% or higher to pass

• Retake period: If you don't pass the assessment, you can take it again after 1 day