Google is the most used search engine so the presence of a brand on Google Ads is mandatory if you want to be where your customers are.

Google Ads is a complex online promotion system that a Pay Per Click specialist can successfully use to increase sales or site traffic, optimise conversion rates, or lower the acquisition cost. Once the operating algorithm and optimisation techniques are understood, the specialist can easily determine the issues and opportunities that occurred during the campaigns.

This course is for you, both if you’re already managing Google Ads campaigns and want to get better results for your money, or if you’re new to Google Ads campaigning.

Learn how to get in front of customers when they're searching for businesses like yours on Google Search. Only pay for results. When you advertise with Google Ads, you'll link your online ads to your website. If you don't want to create a website, you can create a local page with Google My Business and advertise with Smart campaigns in Google Ads.

Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They're extremely flexible and you can start, stop, pause, or even adjust your bids at any time.