Google AdWords can be an amazing tool the generate more business, however it can also generate huge sums of unwanted and unnecessary spend. I will teach you the tricks of the trade when it comes to online advertising so you don't have to make the mistakes that over 90% of business do make.

In this course you will learn the fundamentals of pay per click advertising from planning to optimisation via strategy, set-up, research, implementation, reporting and analysis. We also cover:

• Planning, Preparation and Strategy of your Online Advertising Campaign
• Setting up your first account, PPC campaign and your billing within Google Ad-words
• Ability to research keywords, advertising copy and landing pages
• Reporting on performance of your advertising Campaigns
• Optimisation of your campaigns