Welcome to the world of Advanced Digital Marketing and Web Performance Analytics. In this course, we will learn how to effectively measure the right KPIs, derive meaningful business insights and use user engagement and behaviour data to make the right digital marketing strategy.

Congratulations on taking the first step in exploring Google Tag Manager! This is a guided step-by-step curriculum on how to effectively use Googe Tag Manager to measure important data metrics from across your digital assets infrastructure - the website, social channels, marketplaces, media assets, and third-party tools and platforms associated with our digital marketing funnel.

Let's dig deeper into understanding our audience affinity, product/service demand, and digital marketing performance.

Websites use Google Analytics to track standard metrics, like the number of Users, Sessions, and Pageviews. What if you wish to know more beyond the standard metrics such as mailing list registrations or free account signups?

In that case, Google Tag Manager comes in handy that will help you track every movement your user is making on your website. GTM helps you with the features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. It is surprising that not many websites are using these features to boost their sales and engage with their users in a more meaningful manner. Understanding of GTM is a must have skill if you are a digital marketing manager or a channel expert (SEO, SMM, PPC).

Learn by doing it

In this course we will help you with an overview of what Google Tag Manager is and walk you through a step by step process to strategize, implement and measure traffic on your website. The best part is, you don't need to learn how to code to get started with GTM and we will help you implement it as you learn. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on GTM, and designed a crisp, action-oriented course for you.

Learning outcomes

Let's dive in to the learning outcomes we have for you. Towards the end of the course you will:

• Discover all aspects of GTM for website optimisation

• Know the difference between GA & GTM

• Have a clear view of it's strategic importance

• Be able to plan an implementation roadmap

• Know how to set-up reasonable goals in GTM

• Know how to add social media specific tags

• Know how to setup external link tracking as Events

• Be an expert in using "Templates" in GTM

• Be able to use Data Layer to track user actions

• Be able to measure your advertising ROI