Google Analytics has become an integral part of Business and Marketing in most of the organizations. Having the right level ofknowledge of Google Analytics will help stay ahead of the others in your organization.

In this course, you will learn how to useGoogle Analyticsto measure the performance of your website and marketing programs.We'll cover the most essential, out of the box functionality from account creation to reporting fundamentalsand also, how to glean insights fromthe vast array of data available. This course will make it easy for you to build upon and learn Advanced Google Analytics.

What You will learn

1. What is Web and Digital Analytics - get the foundation right

2. How does Google Analytics work

3. Getting started with Google Analytics - installing on your website

4. Understand Google Account Hierarchy and Structure

5. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account and gets hands on training and experience.

6. Create Views and Filters

7. Overview of various reports

   1. Home Screen

   2. Audience reports

   3. Acquisition reports

   4. Behavior reports

   5. Campaign reports

8. Create Goals in Google Analytics - measuring success of your marketing efforts

9. Learn how to track campaigns in Google Analytics

10. Lear how to track and report on events - non-page view actions such as video views, downloads etc.

11. More added frequently

I have worked with Google Analytics since it's first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.

Note: This is a beginners course and meant for those who want to learn Google Analytics.

This course applies to everybody from individual running their blogs to people working in the corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You willlearn the skills you need to analyze your websiteperformance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning!

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years.Ihave trained people from diverse backgrounds and have converted them into highperforming Digital Marketers and Analysts. I understand boththe technology and marketing side of business.I have dealt with many analytics technologieswaybeforeGoogle Analytics, Google Tag manager, Facebook etc. existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am onlineinstructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.