Is your website failing to convert visitors into leads or customers? It’s possible that you are unknowingly disrupting their path to conversion by neglecting simple practices. By familiarizing yourself with visitor online behavior and preferences, you can begin to guide them down the path you prefer. From increasing page speed to call-to-action (CTA) placement, adjusting website experience to benefit your visitors is the first step to increasing conversions.

Once you’ve learned how to identify and interpret the data you need in Google Analytics Behavior Reports, you can begin to optimize user experience and tailor conversion paths for different visitors, ultimately increasing your conversion rates. You’ll not only make it easier for your visitors to convert, but you’ll know what content and designs will guide them to do it.

You will have unlimited access to this 39-minute on-demand course and direct access to the discussion panels, where you can ask your Google Analytics certified expert Janet Driscoll Miller any questions you may have. Plus, you will receive new or updated content as it is added.

We hope you enjoy!