Hello and welcome to this class on Google My Business. In this course you will learn how to set up and optimize your GMB profile to supercharge your SEO and boost your lead generation.

Google My Business is an essential marketing tool for any brand or business. Through GMB, you can update your business information on Google; appear on Google Maps; allow customers to make reservations, get directions to, or directly call your locations; and engage with existing and potential customers through their Google reviews.

But just how important is Google My Business? Consider this customer reviews stat:
Approximately 63% of consumers check reviews on Google before visiting a business.
In other words, more than 60% of the people searching for businesses on Google are ready to become customers.

Google My Business is an SEO powerhouse that can supercharge your lead generation and boost your online reputation without the need to spend any money on ads or external SEO optimization.

If you want your business to have a strong digital footprint, then you want to make sure that you are making the most out of your Google My Business listing.

In this course, you will learn everything that you need to know to make the most of your Google My Business listing. You will learn:

• What GMB is

• How to Setup GMB

• How to use GMB for local marketing

• How to optimize your GMB listing

• How to add and utilize keywords

• How to use Insights and Analytics

• How to appear in Google Maps

• How to feature your business in the Knowledge Panel

and much more.