Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

• Creating tags

• Using event and URL-based triggers

• Sequencing tags correctly

• Tracking custom data with variables

• Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!