Pay per click (PPC) is the king of digital marketing.

It helps you reach the right people at the time when they're searching for a business like yours. PPC provides cost effective ways to grow your business with measureable results.

As more people set out to learn PPC, especially Google Ads Pay Per Click, they discover just how powerful it can be.

When you know what you’re doing.

PPC advertising, or pay-per-click marketing, is an online advertising model that has been designed to drive traffic to websites. Every time a user clicks on a PPC ad, the advertiser will get charged, hence the term pay-per-click.

Advertisers pay a set fee every time internet users click on a PPC ad. Essentially, advertisers pay for site visits instead of attracting clicks through organic traffic. This cost-per-click (CPC) can rise or fall depending on various factors in your campaign.

A PPC campaign is a well-defined advertising strategy that sets out to achieve a specific goal, known as a conversion. The most common conversion goals include generating more leads and getting customers to make a purchase.

Advertisers must select keywords – user search queries - and create ads with these keywords to ensure their ads perform well in search engine results pages. Your ad can show on the search network when someone searches for terms that are similar to your products and services.

You can set up a PPC campaign on advertising platforms, using these dedicated systems to create, publish, and promote your ads to a specific target audience. The main platforms for PPC marketing are Google and Bing, but Google Ads is definetely the platform to choose.

As the front door to the online world, Google is the dominant force in paid advertising, owning almost 80% of the market share. You can use the Google Display or Search Network to post your PPC ads, which will reach more people on Google compared to any other platform.