Have you ever wondered how some brands suck you in?

Through every interaction, they sing the siren song that keeps you coming back and buying their products time and again. It's as if they got inside your brain and read your mind.

They did! Well sort of.

What seems like magic to the untrained eye is actually a repeatable science. In this course, I will show you the secrets the experts use to attract premium customers.

During the course, you will learn five core concepts. These core concepts build a foundation for you to create a one-page messaging guide called the Brand Compass.

The five core concepts are:

1. Identifying Your Ideal Customer

2. Positioning: Make Your Competition Irrelevant

3. Productize Your Service

4. Create Processes To Scale

5. Establishing Your Why

After you have a solid grasp of these five concepts, you will complete the Brand Compass messaging guide.

You'll use the messaging you craft in this course to create a marketing strategy that will inform your marketing plan. Creating an ideal customer profile, also known as a customer avatar, will help you reach customers through social media marketing, digital marketing, paid advertising, and converting customers through your website.

It is impossible to attract the perfect customer if you can't get inside their head. Let me show you how to read the minds of your prospects, so you can turn strangers into paying customers.

This course is a precursor to SEO, social media marketing, copywriting, or email marketing.