This course is dedicated to hospitality and travel industry professionals, but also to students and property owners. Its goal is to focus on the effects of the pandemic on the sectors above, trying to understand what has changed and how to adapt to the times. There will be several explanations as far as hotel sales strategies, going deep into hotel distribution and which model is the best to pursue.

Also, there will be some examples of new strategies to apply, in order to keep a constant revenue income no matter the situation. In the very end, a concrete proposal of pricing and product placing strategy will be offered, in order to have a weapon - plus a wive point of view - on how to react to such times.