The challenges placed on the hotel industry by COVID-19 will have a deep and lasting impact. Travel will not return at once. It will take time for people to feel comfortable and safe leaving their homes once again. As a result, it’s essential that hoteliers and hospitality teams around the world learn to enhance their business models.

To help the hotel industry plan for recovery, we have produced this course, looking at the new trends and forces shaping hospitality. The insights provided in this course, including an extensive market research, will help you make thoughtful, data-driven decisions as you plan your course for recovery.

This course details how to evolve your current hotel practices to address the crisis:

1. The current situation

2. Communicate Before, During and After stay with the guest

3. Communicate with your team

4. Revenue Management - be flexible - adjust your policy

5. Revenue Management - Stay Calm - watch your pricing

6. Build a variety of promotions

7. Leisure clients expectations

8. Focus on leisure and domestic travel

9. Learn from similar crisis

10. Setting up your sales team for success

11. Update key materials

12. Check your data

13. Create new markets

14. Drive bookings with remarketing, Expedia travel ads, Google Ads and Meta Search

15. Keep the cashflow going

16. Pay attention towards trending on social media

17. Optimise your Booking and Expedia Profile

18. Planning for hotel operations (front of house, food and beverage, guest room, housekeeping)

    
    

If you need any assistance, feel free to message in the QnA section.