Being an influencer is very trendy nowadays and could potentially be very profitable.

For businesses, influencer marketing is a new form of marketing that relies on the fact that a post from one of your friends or peers has a lot more value than a sponsored one,

and that gives rise to the need for influencers who are within their target audience and can work with them towards that goal.

However, one thing we, marketers, don’t talk about is how one can become a paid influencer, and what is expected of them.

It’s relatively easy to build a pool of influence on social media, but that is not the only element that would make you attractive to marketeers and brands as an influencer.

Getting to do work with brands at a fee is another skill altogether.

So, whether you are interested to become an influencer or if you just want get a sense of the other side of the table (the marketeer’s point of view), this course is for you.

Of course, if you are a business owner, it is also possible to become an influencer within your own industry and thus market your own products or services, especially in the B2B industry.