How the entrepreneurs start their businesses has a significant impact on the success or failure of their enterprises. So, starting right is critical and it involves giving attention to basic but crucial factors that are often neglected

Proper market problem identification and diagnosis ensure market fit solution design resulting in happy customers and sustainably increased business revenue. Happy customers are a product of a properly constituted Value Proposition resulting in sustainably increased business revenue.

Understanding the problem you are solving for your customers is undoubtedly the biggest challenge you will face when you are starting a business or seeking to grow your small business or start-up. Customers need to want what you are selling and your product needs to solve a real problem (important and urgent).

But, ensuring that your product fits the needs of the market (Value Proposition) is only one part of starting or growing a sustainably profitable business. The other key ingredient is figuring out how your business is going to make money. This is where your Business Model comes into play.

Properly crafted, designed and modelled businesses warrant desirability, feasibility and viability of the business project resulting in sustainably increased business profit. Great Business Models are crucial for the profitability, success and sustainability of any business organization.

Once you have proven the feasibility of your new business or your start-up expansion plan with a business model, you will then be ready to engage a more comprehensive business plan. At this stage you will have completed ninety per cent (90%) of your business planning with only few items of the business plan remaining. You can almost start your business if you want to. There are no shortcuts to a profitable, sustainable and successful business. This is an investment worth making with huge returns for success. So, every business should have a Value Proposition and a Business Model.