Customer loyalty is highly dependent on the values and intentions of a brand, just as much as employee loyalty is highly dependent on the values of the company and leaders they work for.

The best starting point for those company values to develop are within both your mission statement and vision statement. These statements are the core to your company ethos: They explain precisely what you strive to achieve, what you believe, and your long-term aspirations.

In this course, we explore how to develop a mission statement and vision statement, and the differences between the two.You will then learn how to effectively communicate your vision to both your consumers and your workforce, helping you to achieve your core values and create a powerful company that everyone is proud to associate with.

This course covers the following:

• The difference between a mission statement and a vision statement

• How to write a mission statement

• How to write a vision statement

• How to communicate your vision effectively

This course is aimed at both upcoming and experienced managers; covering the core fundamentals to every great leader.

This course is part of a business series, with the following courses also available to develop your marketing in business skillset:

• Implementing an agile approach to project management

• Digital marketing fundamentals

• Mastering the art of selling

• Mastering assertive communication