If you haven’t tried Using Facebook Ads to promote your business or app, you're missing out!
In this course, I will teach you Have to Create and Run a Successful Facebook Ad like the Pros.
Some Benefits & Advantages of Facebook Ads
1. Reach a Wide Audience
Undeniably, Facebook offers advertisers one of the largest user bases.
As of July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide.
That is more than any other social media platform and second to perhaps only Google’s search users.
2. Alignment with Both B2C & B2B Businesses
Have you heard that Facebook advertising is only for B2C businesses?
Prepare to be surprised at how B2B businesses can also run successful campaigns on Facebook.
Business decision-makers spend 74% more time on Facebook than other people.
The B2B space is competitive, which means B2B marketers must be aggressive when leveraging Facebook.
But with the right targeting, ad format, messaging, and off-Facebook user experience on your site, there is definitely an opportunity for success.
3. Full-Funnel Targeting with Multiple Form of Engagement
Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey.
Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy.
It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.
4. Audience Transparency
While some programmatic networks offer similar audience targeting capabilities, Facebook’s audience reach is highly transparent.
By virtue of self-selecting audience targeting, your business has a high level of control and transparency over the audiences you target.
Fans: Your Facebook followers.
Friends of Fans: Users who are friends of your followers.
Behaviors or Interests: Users who meet the criteria you selected based on self-reported criteria.
Remarketing: Users who have previously visited your site.
While other platforms will auto-optimize your placements, segmenting your campaign on Facebook based on these known audience clusters positions you to derive insights.
In both cases, a campaign may perform well.
In this Course:
"Take This Course" to start growing your business with Facebook Ads!
