Why does your business exist?

What change in the lives of your employees and customers do you hope to make?

Your mission statement, which is one of the most important pieces of writing you will ever create for your business, answers these questions and helps you build a positive relationship with your target market. Are you in need of the perfect mission statement?

I am Michael Luchies, an entrepreneurial writer and business owner, and in this course, I will walk you through the process of creating your own mission statement for your business or startup. While working with thousands of entrepreneurs and small businesses over the past 12+ years, I have created over 100 impactful mission statements for clients. I am lucky and honored to be a small part of the stories of these amazing businesses, and I would love to have the opportunity to influence your business by having you as a student in this course.

This course is perfect for:

• Entrepreneurs

• CEOs, COOs, CMOs and Executives

• Marketers

• Content Creators

• And anyone interested in writing mission statements

In this course, we will cover the following topics:

• What is a mission statement?

• Mission vs. vision statements

• The purpose of a mission statement

• Mission statement examples

• Mission statement types

• What separates good statements from bad

• Where to start + questions to answer

• Steps for creating your mission statement

• Your project

• Summary

By the end of this course, you will have a single finalized mission statement to put on your website, display for customers and employees to see, and help direct your business in the best path going forward.

By creating your company's mission statement in this course, you will be able to clarify your vision and share it with the world. So what are you waiting for? Click on the first video to get started!