The best salespeople in the world are masters at something very important: persuading people to buy. They develop, spot and leverage ‘buying triggers’.

Buying triggers are the things that define why a customer buys anything, why the customer buys from you, and why the customer buys from someone else. When you have this level of insight into prospects you can win them over by knowing what to present and how to present your solution. You can qualify real interest - or not - faster, and you can build a healthier sales pipeline.

In this course, master sales trainer Sam Manfer gives you the keys to unlock the secrets of buying triggers and use them to greater sales success. Knowing and using Buying Triggers will put the joy back into prospecting and selling because you’ll be more successful. You’ll approach your marketplace with new energy and eagerness that will help you control rejections and make better connections.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.