Why it is difficult to attract and convince customers? Why is it difficult to differentiate us from competitors? There are thousands of similar businesses offering the same products and services but when it comes to differentiation there are not many strategies they use. While it is easier to reduce the price to get customers, certainly it’s not the long-term strategy and eventually it will take down the business due to not enough profit to sustain the operations. Other than the discounting the price strategy what else entrepreneurs can do to differentiate their business.
It’s easy to say I do spa business, grocery store business, auto repair business, hardware installation services, wholesale business. So does everybody. Though two businesses can offer similar products and services, they must differentiate themselves on the value they offer.
Developing the uniqueness and differentiation comes from a deep thinking of asking yourself What is my business and why am I doing this business. This course will rejuvenate your soul thinking to find out what is the ultimate purpose of your business.
If you can find it, that’s the reason the customers would like to do business with you. Let’s learn how you can find that differentiating factor and apply in your business to make it as a successful endeavor.
In most small business it’s hard to understand what the current situation in terms of their existence in the market is. Business owners don’t have the time to think that way because most of the time it’s a matter of survival and getting the next customer. If getting the customer is the problem, then we need to understand that we are missing something fundamentally in the business.
In this course we will discuss about knowing your business in-depth, ten factors that differentiate your business and get a in-depth understanding what is the nature of your business rather just mentioning the business based on products or services. Its more than that.
Let’s find out that in this course.
All the best!
