Rating 4.75 out of 5 (4 ratings in Udemy)

• Learn how to conquer the US market through an effective PR strategy
• Discover the advantages of the US market and the important features of its development
• Learn the best ways to promote your brand in the US
• Identify ways to influence your target audience in the US
• Get acquainted with the typical mistakes made by new companies and you can avoid them in your activities
• Learn to identify your target audience
• Understand the basics of creating a target audience profile
• Understand the importance of localizing your PR strategy
• Create a Message Map for branding, copywriting and media outreach
• Learn what the “earned" media plan is
• Develop a media plan that aligns with your marketing goals
• Learn what US media love and hate, including real examples
• 5 tips for engaging with US reporters
• Learn to find the right approach for US press in a highly competitive market
• Hear expert opinions on how to make your content unique and interesting to the press
• Learn which communication strategies and tactics can help get your attention
• Overview of the top US publications media list of leading market players
• Get to know the PESO model for a successful PR campaign and apply it to your project