Why Choose This Career Path?

Technical customer-facing roles like Sales Engineer, Technical Customer Success Manager roles are fun, engaging, and rewarding jobs.

Plus, they are also equally lucrative paths that start out in the $100K base salary range with some sort of variable payout.

Moreover, the career path from a technical customer-facing role is flexible and varied from leadership roles, product management, marketing, and more.

Here are the topics covered in this course:

BUSINESS SKILL SET

Full-cycle business from market development, closing a sale and nurturing customers to renewal contracts

1. Market Development

   1. Account-Based Marketing

   2. Developing Ideal Customer Profiles

   3. Developing Ideal Buyer Personas

   4. What is Prospecting?

   5. Useful Market Qualification frameworks

   6. How to develop Market Development skills?

2. Sales

   1. How to Build a Business Case?

   2. What are the common Sales Stages?

   3. What are some Negotiation Tactics?

   4. What are the fundamental Sales Qualification frameworks?

   5. What are the common Sales Frameworks and Methodologies?

3. Customer Success

   1. How to approach Customer contract renewals?

   2. How to Upsell existing Customers?

   3. How to manage a Portfolio of Customer Accounts?

   4. How to develop Customer Success Plans?

   5. How to conduct QBR meetings?

   6. How to handle product implementation and customer onboarding?

   7. How to help Customer achieve Business Outcomes?

TECHNICAL SKILL SET

Understanding some common technical knowledge and topics to equip you in a technical customer-facing role

1. Understanding Software Development & Architecture

   1. What aspects of software engineering are useful for a technical customer-facing role?

   2. What is the fundamental understanding of software engineering?

   3. What are the key concepts in software architecture design?

   4. What are the common software architecture patterns?

   5. What are the common data structure and their use cases?

   6. What are APIs and their use cases?

2. Understanding Business Intelligence & Data

   1. What aspects of data and business intelligence is useful for a technical customer-facing role?

   2. What is the data science hierarchy of needs?

   3. What are the components that make up a data warehouse architecture?

   4. What are some best practices in data visualization?

3. Understanding Product Management

   1. What aspects of product management is useful for a technical customer-facing role?

   2. What are some project management best practices?

   3. How to make decisions based on benefits and tradeoffs using SWOT analysis?

   4. What are some leadership best practices?

   5. How to decide on product goals and metrics?

HOW TO GET A TECHNICAL CUSTOMER FACING ROLE?

1. What is a Sales Engineer and what value do they bring to a company?

2. What is a Technical Customer Success Manager and what value do they bring to a company?

3. How to position yourself for a technical customer-facing role?