Communication in organization have a role to play for both internal customer and external customers , manager or management it is vital to enhance communication because it is the pillar to any great organization . downward communication in this 21st century has received a certain skepticism because management assumes employees will not be interested in such a message, it is important for as all to know that good communication in organization irrespective of the levels of communication is a competitive advantage. in terms of relationship marketing communication must be down in all employees in the organization. it is important we all need to enforce effective communication as organization to effective and efficiently understand the customer.

The leadership of any organization must ensure that there is a flow of communication in the organization, any good organization in this modern times have something to do with effective and efficient communication in the working environment, when leaders make it a clear point to communicate it help the organization in its information flow. Effective communication in the organization is a two way process immediately management makes it a point to communicate well to subordinates its easily follow, this help the organization to grow and have less stress and conflict because people can easily seek redress when there is any challenging issue that even need superiors attention in the work place.