Launching a business is always exciting and draws energy, motivation, and enthusiasm from people. Looking at successful businesses and their potential to grow and make big profits is appealing and motivating. However, setting up a profitable business comes with many hurdles, and success is not always granted. People should know what it takes to start a company.

Startups are companies in the early stages of operations; they are products or services related founded by one or more entrepreneurs. Startups usually begin with limited revenue and look for capital from various sources, including family, friends, loans, and venture capitalists. The course takes the learner through the critical steps and essentials for successfully establishing a small business. The learner will understand the various components of a small business, starting with the business idea, vision, goals, market research to help determine the demand for a product or service, partnership building, choosing the legal entity, developing management, and standard administrative procedures. In addition, the course guides basic needs for human resources and logistics, marketing strategies, and processes. The course is also about guidance to avoid pitfalls and insists on the qualities young entrepreneurs should develop to launch, grow, and sustain a successful small business. The course includes videos for course overview and summary and practical examples to illustrate further and provides context and perspectives about establishing a startup.