Today’s selling environment is both uniquely challenging and full of opportunities to succeed.

To succeed, you must build strong relationships, though it can seem that customers are less interested in having long term relationships with their salespeople.  Some people even say that relationship selling is dead. 

To the contrary, relationships are still key to sales success.  Strong relationships are built on a foundation of trust, of uncovering what customers find valuable, and delivering value.

This course shows you how to win by uncovering value, overcoming customer concerns, and giving customers what they want and need.  When you do this you build trusting, enduring relationships.