When referrals are not enough, you need leads.

Learn the basics of operating your practice online and getting clients from the internet instead of from referrals using a website, SEO, content marketing, social media marketing and paid ads. This introductory course covers the basics of how to use a website to get leads online for your professional services practice. It is intended for business owners and managers who are not fully comfortable with the internet. No advanced knowledge of SEO or other forms of online marketing are required and the intended audience is actually people who are unsure as to how Google works or how a professional practice can get leads online.

Topics covered:

• Introduction to how marketing on the internet works (and the essentials you need to get your practice found by internet users)

• Introduction to SEO (Search Engine Optimization) and why you need it for your website (including on-page and off-page SEO tactics)

• Introduction to Content Marketing and the importance of written content for getting your business found online

• Introduction to Social Media Marketing and whether or not it's appropriate to your professional practice

• Should your business pay for ads on the internet?

• Additional topics relevant to marketing your business online including Google Analytics