Creativity is the most important asset we have to negotiate through this rapidly changing world. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.

By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, leaders, educators and in everyday life. We can establish the foundations of the creative advantage.

As educators and parents, we’re discovering the role creativity plays in development and learning, with educational psychologists identifying that the creative process underpins classroom learning as well as critical informal learning from speaking our first language to engaging in group play.

The program points to the research that supports parenting and education practices that contribute to the development of children’s creativity. The objective of this program is to lay out the science behind the apparent mystery of creativity, to not only appreciate our creative potential but to give us all the motivation and the tools to support the children in our lives to obtain a creative advantage in all aspects of life.