Course Duration: 1 Hour
During the Covid lockdowns, we saw the emergence of thousands of small businesses, most of them set up by first-time entrepreneurs. Simultaneously, Fiverr and other gig-worker / freelance portals are enabling digital marketers, content creators, writers and coders to start their own businesses.
One such Home Chef approached me. She was seeing tremendous growth in demand for her customised pastries. Business was doing well, she thought. However, even after several months, her bank account was not reflecting any earnings from the business. I realised that the problem was with her Pricing. She was losing money with every sale she made.
For any business, price is one of the most important metrics that connects sellers with buyers. And a primary determinant of profits. However, most sellers believe that their control over Price is, at best, minimal. Price, they believe, is set through market forces and they just have to follow what their competitors are charging.
But, what if you could exercise more control over price? What are the drivers of Price?And more importantly, Profit?
Whether you are an entrepreneur, a gig worker or a corporate employee, this course will provide you with a foundation of learning on How to Price Your Product or Service.
Learn how to Price your service or product through a better understanding of Cost, Benefit, Value and how they are linked to Price.
COURSE CONTENT
Introduction
What is Price?
Understanding Your Cost
Establishing Value
Assessment: How to Price Your Product or Service
What will you learn?
Understand the concept of price and learn about various methods used to decide the price of a product or service
Learn about the concept of cost and types of cost that should be considered while deciding the price of a product or service
Understand how to establish the value of the product or service with your customer
How you can work on all three to create a Win-Win for yourself and your customer
About this Course
This course is part of the Smart Entrepreneur | Foundation Program by GlobalGyan Academy. This bundle is designed to help gig workers, first-time entrepreneurs, self-employed professionals and consultants/freelancers, and college students to build a basic understanding of running their own business.
Other courses in this bundle include:
How to Build your Brand
How to Negotiate Effectively
How to Manage Your Time Efficiently
(All coming soon to Udemy.)
