About this course

On this training course, you will learn when and how to set up your digital event or webinar. Covering the initial set up, using the Launchpoint application to sync the webinar directly to Marketo and being able to analyse the data that is generated from running such events.

You will learn the following...

• How to plan your online event

• How to create and add Mytokens to your assets

• Recognise when to use the Event Program and which channel is best

• Power your online event using Smart Campaigns

• Set up the GotoWebinar sync

• How to add assets to your Event Program

• Analyse data before and after your event

• Recreate a similar online event by cloning